How a Responsive Design Affects your SEO

responsive design

Responsive website design is when a website can be viewed in various devices such as a laptop, mobile, tablet or computer. When viewing the site on different devices, the design can be adjusted to fit the specific device without compromising the clarity and quality of the website.

More and more users are viewing websites on various devices; that’s why your website needs to be responsive. The search engine has already picked up on this, which means it’s now vital to have a responsive web design to improve your SEO. Below we’ll be looking at how a responsive web design affects your SEO.

Reduce costs

Website owners can reduce cost on mobile development and maintenance by opting for responsive web design. A responsive web design automatically adjusts the website to fit any screen devices without having to pay extra for mobile developments.

Improve conversion

More and more people are now using different devices to view your website which means having a responsive web design, you’re likely to have a larger audience and more views which can lead to better conversion rates. Competitors are already jumping on the bandwagon by building responsive web design to keep ahead of the competition. If you don’ have a responsive web design yet, now is the perfect time to make your website responsive to stay ahead of the game.

Local ranking

For website owners targeting local keywords, responsive web design can help improve your local search visibility on the search engine. With the growth of mobile users, Google is now looking at the search results on mobile and using them to help identify which website they should rank higher.

User experience

We already know that Google highlights the importance of user experience when it comes to viewing a website. Having a responsive web design means all users on laptop, tablet and mobile will have a better user experience which leads to better SEO.

How to Create an SEO Friendly Website


When building a website, you’ll need to be aware of the other elements that come with it. One of the most important factors of web design Is building an SEO friendly website. Websites made with SEO in mind has a better rank on the search engines. As a website owner, you’ll need to understand the basics of SEO as this will help you become more visible on search engines like Google. Below we’ve listed a few basic tips on how to make your website SEO friendly.

Easy navigation

An SEO friendly website is built with easy navigation links. The search engine will be able to read your website structure if the navigations are clear. It will also make it easier a popular engine such as Google, to rank your website. Furthermore, with clear navigation, users can navigate through your website without issue, thus making it user-friendly.

Quality content

Ensure your contents are keyword optimised with high-quality content. The content will need to be creative and relatable and easy to read for users. When adding keywords to your content, ensure to avoid keyword stuffing as this technique doesn’t work!

optimised image

Optimised images

When adding images to your website, ensure the images are optimised. An optimised image is compressed to smaller file size while still maintaining a good resolution. The image names should be benamed clearly with the right keywords, making them SEO friendly.

Google analytics

Another step is to integrate Google Analytics to help you measure and keep track of your website’s traffic. Based on the analytics, you can decide if your website needs improving. For example, if your website is not getting much traffic, it may be because your website needs to be improved, whether it’s improving the web design or the content.

Social media

Social media is known to drive organic traffic to a website. That’s why it’s important to integrate all your social media accounts on your website. Social media integration will also help improve website ranking on Google.

The basics of graphic design

graphic design

To understand graphic design, you must get to know the basics first. Once you know the basics, you’re more likely to understand the other elements that go with the concept. To help you get started with the basics, we’ve provided some useful information below.


Graphic design is all about consistency from start to finish. For example, any elements used have to be consistent, this could include the size of the text, the font, colour, images and overall quality. The visuals have to all have the same


When using text contents, ensure that your grammar is intact. Having good grammar is very important when it comes to presenting a professional design. If you’re not particularly good with grammar, there’s an app called Grammarly that automatically corrects your grammar without having to manually check the work yourself.


Leave plenty of white space around the design. Even though the design is simple, it will create a more professional look. Avoid creating a busy design as it will look too cluttered or messy. When the design is clean and straightforward, users can also navigate easier. Customers tend to move on to a different site as soon as they find it difficult to navigate or find what they are looking for.


Remember quality over quantity. The design will have a more professional look when high-quality elements are used. Avoid using any poor quality contents for images or text information as this could destroy your brand image.


When creating text information for blog posts or articles, the heading or the main message must always be bold and highlighted to direct the viewer’s attention to what’s important. The text can be highlighted simply by changing the size of the font or even the colour. Any important message could be added on the heading or highlighted in the text.

Free Softwares for Graphic Designers

Adobe software is probably what comes to mind when it comes to designing. However, what if you cannot afford the premium soft wares that are on the market? Well luckily, there are numerous of other free programmes you can start using for designing. These free Softwares will have all the necessary tools you need, and they are a great alternative to Photoshop. You will find that some software can be used straight from any browser or some may need to be downloaded on your PC. Keep in mind that there are now hundreds of apps that you can also consider. Let’s take a look at the following blogs with free software that you can use for graphic design.

5 Free Alternatives to Expensive Professional Software

If you can’t justify the return on investment for an Adobe Creative Cloud subscription or even Photoshop, the GNU Image Manipulation Program (GIMP for short) can probably fill in the gap for non-professional digital design. It’s feature-rich with a little effort, will work like Photoshop when you need it to. Take note: It can look a little daunting. If you’d like more alternatives, Windows users can try (free), and Mac users can check out the highly-acclaimed Pixelmator.

Adobe Illustrator is a must-have if you work with vector graphics, build logos, or even format documents for print or other publication, but if you’re not down to shell out for Creative Cloud subscriptions, Inkscape has been a long-time favorite for, well, just about everything you can do in Illustrator without the bells and whistles that most people don’t actually bother using. Plus it’s free, open-source, and cross-platform. read more at

31+ Best Free Graphic Design Software to Create Stunning Graphics

No matter whether you want to get started in graphic design or want to take your designing skill to advanced level – you’ll surely enjoy it. I have categorized the big list of graphic programs in various sections like vector art, image editor[pixel art], 3D and animations, infographics and other graphic design programs.

If you want to reproduce your drawing or vector art programmatically then, Scalable Vector Graphics [also known as SVG] is the format to do it. And the name of scalable vector graphics design software is SVG-Edit.

The starter edition of DrawPlus is amazingly 100% free graphic design software from Serif. It is a 2D vector graphics editor that lets you draw, design, edit and creates a perfect professional looking design. read more at

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Essential tools for graphic designers

Whether you’re a student studying graphic design or someone who aspires to be a graphic designer, you will need to get yourself with the necessary tools to get started. As a beginner, you don’t have to have the best tools, as long as you have the basics then you will be set. As you get better at designing you can always enhance your tools in the future. As for now, remember that these tools do help with designing, but it is not as important as your creative mind or the skills you will learn along the way. To start off, we’ve curated the following articles with essential tools to get you started on your journey as a graphic designer. If you have any other suggestions feel free to comment down below.

What Are the Three Most Basic Tools of the Graphic Designer?

While pencil and paper can be a great way to jot down ideas and rough sketches, in today’s technological world, most graphic designers use advanced hardware. Graphic designers spend a majority of their time on computers, and the types of computers that designers use varies. Typically, though, graphic designers choose a Mac computer, because they best support many of the software programs graphic designers use. Whether the graphic designer chooses Mac or PC, it is important that the computer have a fast processing speed, large amount of hard drive storage and large monitor. Other basic hardware tools include laser printers, scanners and digital cameras.

Another basic tool graphic designers use is software. Software programs range from design-based like Adobe Illustrator and Freehand to layout programs such as Quark Xpress and Adobe InDesign. Other software programs graphic designers rely on include photo-editing software such as Adobe Photoshop. Because many graphic designers do Internet-based design, software programs such as Adobe Flash help designers easily take graphic design to the Web using basic HTML language. read more at

10 Must-Have Tools for Graphic Designers to Ramp Up Your Creativity

No matter if you are just getting into graphic design, or thinking to polish your skill set and creative thinking, you can use many design elements to build upon these fundamentals that will take you from a good designer to a great one.

I’ve curated the list of best apps, tools, resources and websites that will help web designers to streamline their work, make collaboration simpler, get inspired for your next design project, polish your skills and ramp up your creativity.

Web designers can submit their creative work to Awwwards to evaluate website designs. If your design meets their standards, it will be nominated. Your design will go through a voting process and based on the results of the community and the jury, a designer wins an award “Site of the Day”.

Believe it or not, Photoshop is the cornerstone for nearly every graphic designer. Adobe Creative Cloud gives users an entire collection of creative tools for your desktop, such as Photoshop, Illustrator, and Adobe Premiere Pro. Designers can take full advantage of different mobile apps that will make sure you are able to do your creative work from anywhere, at any time. read more at

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Is Your Website Design Letting Your Brand Down?

Responsive web design

We spend a lot of time talking about printing and graphic design, as well as actually doing it, of course! It’s important to remember, though, that if you’re running a business it’s not all about your products themselves, even when you’re just thinking about design. For example, how much thought are you putting into your online presence? Could a professional responsive web design company be what you need to really take your brand to the next level?

Website design is something that gets forgotten all too often by people who don’t really specialise in online marketing, and even those who do sometimes. If you create printed clothing or other graphic products to sell online, you’ll probably be dealing with your website on a regular basis and have a good understanding of it. However, this can often lead to even professional designers becoming somewhat blinded to what their site really looks like, especially to an outsider.

It’s hard to approach your existing website with a fresh pair of eyes, but it’s not uncommon to get a little lost, and there are ways you can start to improve. For a start, you may be able to identify mistakes you’re making based on many of the common ones we still see all the time. These include the following…

Mobile web design

  • Not being mobile friendly – If your website still doesn’t look right on mobile devices, you’re already many years behind most of your competition, regardless of industry. The best solution is a responsive site which adapts automatically to any screen.
  • Hidden navigation menus – It’s common for navigation bars to be hidden under “hamburger menus”, which are usually great for mobile users, but it’s not always obvious where to find the hidden options, especially on desktops.
  • Carousel banners – Do you have sliding banners at the top of your homepage? Unfortunately, so does everyone else. This trend as spread like wildfire, but not always been executed well. It can cause people to become blind to your banners since they’re so used to having to scroll down to get to the content.
  • Badly planned typography Using too many fonts that don’t work well together, or simply choosing unattractive fonts that are difficult to read, can really sabotage the potential of a great website. Be very careful about what you choose.

You may find this entire process much easier, and dodge a lot more common pitfalls the first time, if you simply enlist the services of an experienced web design company to help you achieve better results for your brand. People expect anyone in the field of graphic design to have a great online presence, so address any problems that are holding you back and get started with your revamp.

10 Printing Terms Designers Need To Know

Like any other profession, graphic design is full of jargon. To be successful you need to familiarise yourself with some of these terms. It doesn’t matter whether you are a student, beginner or you are doing a refresher course. The following terms are going to come in handy at one time or another.

Raster images

Raster images which are also known as bitmap images consist of thousands of pixels that establish the form and colour of the image. Photos are good examples of raster images. The most common raster editor is known Photoshop. It allows you to work with colour and other properties of the pixels.

Vector images

Unlike raster images, vectors do not lose quality even when resized. Vector based images have coordinates which are defined as the x and y coordinates. Normally, the points join to form shapes where you can add colour fills. Vectors are used to create logos. The use of vector images is advancing really fast.


What is a colorimeter? It is a device whose work is to measure the hue and intensity of light released from a computer’s monitor. The device placed flat on the screen since it possesses a light reading cell in its underside. It analyses the information and then builds a profile that acts as a calibrator to the monitor. There are printers which come with inbuilt colour calibration.

Digital Printing vs. Screen Printing

Throughout decades, many printing methods have been established around the globe. However, only two techniques have stood the test of time – Digital printing and screen printing. What are their differences, you ask?

In screen printing (the older of the two), a stencil is created and used to apply ink layers on the surface to be printed. The stencil – also referred to as a screen during printing – applies different color layers on the surface, each at a time. This assortment of color layers combines to achieve the final print look.


Digital printing, on the other hand, is a more advanced printing process. A computer is used to process your selected artwork, after which special printers are used to print the processed image onto the surface of your fabric. Heat transfer is not used here. Instead, the ink is efficiently adhered onto the selected attire.

Pros and cons

Both printing processes have their fair share of benefits and shortcomings. Screen printing, for instance, best suits designs that need a high degree of vibrancy. This could apply to cases where you require printing dark shirts, or for a highly unique product. More ink is used in screen printing, leading to thicker prints and bright, crisp colors even on the darkest attire. Screen printers can easily print unique products such as curved water bottles and cups. On the down side, screen printing is both time and labor intensive.

Digital printing is perfect for prints requiring a high degree of detail. It is mainly used for small-scale printing orders. Since digital printers don’t rely on screens, it’s possible to produce an outstanding photographic print. Compared to the traditional screen printing, digital printing results in more detailed prints. However, this printing method achieves lighter colored garments since thinner ink is applied. This allows the intricate design to shine easily. The only downer is the fact that few garments can be printed digitally.

Which printing method should you use?


Before making a choice between Digital Printing vs. Screen Printing, it’s crucial to factor in some issues. For instance, what is the nature of your printing surface? Would you prefer a radiating shirt with bright, beaming colors or would you prefer a simple, laid-back print that has sharp contrast and lighter colors?

If you desire a design look that’s subtle and feels light, almost like there’s nothing printed, then digital printing could serve this role perfectly. On the other hand, screen printing will help you achieve a deep, eye-catching print that perfectly puts your design out there. It especially blends well with black t-shirts and other dark attire.

The type of garment material also matters when choosing between Digital Printing vs. Screen Printing. When it comes to printing, cotton is always preferred since it readily absorbs ink. Screen printing can be applied on a diverse range of fabric including nylon, polyester, bamboo and burlap. Digital printing is limited to only cotton and polyester garments.

How to Create Graphics for Clothes

yellowishMany people have printed graphics clothes that have cracked and split, making the cloth look terrible. Some people have had their clothing specially made or bought it from a concert or other occasion to remember it. These items of clothing can be expensive and will not last very long if you do not know how to properly care for them. Getting the most out of your graphic tee is not an issue if you follow a few rules when cleaning and wearing it.

The first thing to do is to buy detergent that will not harm your clothing. Look for detergent that has been made to be gentle on colors or generally delicate on clothing. Some laundry detergents are very harsh and will fade and destroy custom clothing very quickly. The detergent may be more expensive than what you are used to, but if you only use it on certain clothing then it will last for a longer period of time.

Set your washer on a delicate setting for your clothes.

Your washer should have a gentle or delicate cycle that can help you to preserve the graphic on your clothes for a long period of time. Some people have a hand wash setting on their washer that they use for printed graphic clothing. If you take your clothes to a Laundromat, you should not have any trouble finding a washer with a gentle or delicate cycle.

b-wMake sure you are color separating the clothes before washing. You do not want your cloth to look dingy or have other colors bleed into it. You don’t want the colors from it to bleed onto your other clothes, either. Separate the darks from the lights and wash them accordingly. All of your clothes will benefit from the color separation before washing.

It can be tempting to throw everything together when you don’t have a lot of time, but if you plan ahead and have two hampers, you can make the separation a lot easier. As soon as you take your clothes off, separate them between the two hampers according to light and dark colors. If you don’t have hampers and throw all of your clothes down a laundry chute, you may want to at least get a laundry basket and keep light or dark clothes aside.

tshirtWash your clothes in cold water and make sure the clothes are inside-out. Cold water prevents peeling and shrinking of the clothes and graphic, and it will save you a little money on your energy bill. Make sure your graphic cloth is inside-out to further protect the graphic from cracking and other damage. Again, as soon as you take the shirt off, turn it inside-out to save time later.

Hang your shirt to dry. The heat from the dryer can severely damage your graphic cloth. The signs of damage may not be visible at first, but eventually you will see what the heat has done to destroy your clothes. You can hang your shirt on a wooden hanger anywhere that you have the space to hang it; you do not need a clothesline to do this.